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Course Description
1. Rates, Invoicing, Collection, Cash Flow
Brunch & Budget's Pamela Capalad and Dyalekt walk through crucial decision-making processes for self-employed individuals. Whether you are a painter, a furniture designer, a graphic designer, a public sculptor, or any creative who takes on project work, you'll need to decide what your time is worth. This is important when communicating with everyone from clients to granting organizations to yourself.
This lesson consists of a 55-minute video and associated references and a worksheet that could take another 30 minutes.
This lesson consists of a 55-minute video and associated references and a worksheet that could take another 30 minutes.
Objectives
- Understand the need for creative freelancers to value their own work (and how to do it).
- Internalize/Reinforce a sense of self-worth and the value of your work.
- Enact best practices for freelance workers when it comes to setting rates, invoicing, collecting payment, and monitoring cash flow.
- Advocate for yourself.
• Identify the components to consider when setting an hourly rate, and calculate that rate based on your last job.
• Differentiate between an hourly rate and a project rate, determine which to charge for a given job, and understand the basics of negotiating your hourly rate.
• Calculate your floor rate.
• Define rules and systems to take the emotion out of raising a rate.
• Understand the basic components of an invoice, choose an invoicing system, and create an invoice.
• Craft a payment system and plan for following up with clients.
• Understand potential consequences of undervaluing your own work.
• Understand the basics of cash flow management, and concurrently set minimum viable income goals and ideal income goals.
• Produce a 12-month cash flow projection using the spreadsheet provided.
• Organize monthly income and expenses, and, over time, monitor seasonality, consistency, and other trends in cash flow.
• Schedule monthly cash flow check-ins to set and evaluate action steps.
• Revise marketing, sales goals, and projections based on cash flow spreadsheet progress.
2. A One-Page Business Plan
Next, Pamela Capalad and Dyalekt provide a fast-paced crash course in business planning. No need to open a spreadsheet or write dozens of pages of text. This one-page business plan, crafted with creative practitioners in mind, cuts to the heart of why you do what you do and what you'll need to think about to make it work.
While the video is 20-minutes long, allot an hour to complete the lesson with the associated worksheet.
While the video is 20-minutes long, allot an hour to complete the lesson with the associated worksheet.
Objectives
- Understand your project as a business.
- Focus the scope and goals of your business.
- Achieve greater recognition and success with marketing and income generation.
- Develop and grow your creative business ideas into concrete actions.
• Identify the components of a one-page business plan.
• Explain and evaluate your business in relation to the eight questions asked.
• Examine the underlying foundation of your business, and differentiate it from others.
• Compose an elevator pitch based on the eight components of your business plan, and present and defend the business to others in a focused, effective manner.
Course Contents
YOUR INSTRUCTORS
Pamela Capalad + Dyalekt
Hosts of Brunch & Budget
Pamela Capalad is a Certified Financial Planner™ and Accredited Financial Counselor™ and has been in financial services since 2008. She founded Brunch & Budget to help people have a safe place to make real financial progress and get shameless about money!
While doing deep research into the racial wealth divide and how it directly affected her clients of color and cohosting the Get Shameless About Money Podcast (FKA Brunch & Budget Podcast) with her husband Dyalekt, they created the See Change program. See Change is a financial coaching and advocacy program specifically designed for People of Color to heal their relationship with money, navigate a predatory financial system, and build 2nd generation wealth.
Pam has been featured in the Washington Post, Teen Vogue, Huffington Post, Vice Magazine, and was named New York Magazine’s Best of New York 2019. She was named one of Investments News 40 Under 40 in 2016, Financial Advisor Magazine's Young Advisors to Watch in 2019, received Jump$tart's 2022 Innovation in Financial Literacy Award, and AFCPE's Financial Planning Center of the Year award in 2022. Pam is a Global Good Fund Fellow, class of 2022.
Brian "Dyalekt" Kushner has been a hip-hop MC, theater maker, and educator for nearly 20 years. He’s the director of pedagogy at Pockets Change, where he uses hip-hop pedagogy to demystify personal finance and help students take control of their relationship with money. He is the recipients of Jump$tart’s 2022 Innovation in Financial Literacy award. He’s rocked (performed/taught/keynoted) everywhere from conferences like AFCPE and Prosperity Now, to stages like SXSW and the Oregon Shakespeare Festival, to classrooms that range from Yale to your cousin’s living room.
Pam, Dyalekt, and their friend Andrea Ferrero also co-founded Pockets Change, a hip hop and finance organization for youth with a mission to change the way we talk about finance.
While doing deep research into the racial wealth divide and how it directly affected her clients of color and cohosting the Get Shameless About Money Podcast (FKA Brunch & Budget Podcast) with her husband Dyalekt, they created the See Change program. See Change is a financial coaching and advocacy program specifically designed for People of Color to heal their relationship with money, navigate a predatory financial system, and build 2nd generation wealth.
Pam has been featured in the Washington Post, Teen Vogue, Huffington Post, Vice Magazine, and was named New York Magazine’s Best of New York 2019. She was named one of Investments News 40 Under 40 in 2016, Financial Advisor Magazine's Young Advisors to Watch in 2019, received Jump$tart's 2022 Innovation in Financial Literacy Award, and AFCPE's Financial Planning Center of the Year award in 2022. Pam is a Global Good Fund Fellow, class of 2022.
Brian "Dyalekt" Kushner has been a hip-hop MC, theater maker, and educator for nearly 20 years. He’s the director of pedagogy at Pockets Change, where he uses hip-hop pedagogy to demystify personal finance and help students take control of their relationship with money. He is the recipients of Jump$tart’s 2022 Innovation in Financial Literacy award. He’s rocked (performed/taught/keynoted) everywhere from conferences like AFCPE and Prosperity Now, to stages like SXSW and the Oregon Shakespeare Festival, to classrooms that range from Yale to your cousin’s living room.
Pam, Dyalekt, and their friend Andrea Ferrero also co-founded Pockets Change, a hip hop and finance organization for youth with a mission to change the way we talk about finance.
Courses
Amy Whitaker
Author, Faculty Member at New York University
Holding an MFA and an MBA, Amy studies the friction between art and business and proposes new structures to support economic sustainability for artists. Her third book, Economics of Visual Arts, was published in the fall of 2021 with Cambridge University Press. Amy is also author of two other books, Museum Legs and Art Thinking. Serving on the arts administration faculty at NYU, Amy researches what would happen if artists retained equity in their work. Her work on fractional equity has appeared in Management Science (with Kraussl) in the "Fast Track" intended for "high-impact research that is of broad interest.”
Amy's work has been featured in The Guardian, Harpers, The Atlantic, the Financial Times, Artforum, and The Art Newspaper. Her early work with the artists' cooperative project Trade School was covered in the New York Times and The New Yorker. She speaks widely including at the Aspen Ideas Festival, Meaning Conference (Brighton, UK), and The Conference (Malmö, Sweden). She has taught at Williams College, the Rhode Island School of Design, the School of Visual Arts, and California College of the Arts, and is a past recipient of the Sarah Verdone Writing Award from the Lower Manhattan Cultural Council.
Image © Shieva Rezvani
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Courses
Luke Blackadar
Attorney, Deputy Director of Legal Services at the Arts & Business Council of Greater Boston (A&BC)
Luke Blackadar is an attorney and the Deputy Director of Legal Services at the Arts & Business Council of Greater Boston (A&BC). An artist himself, he helps artists, creative start-ups, and arts nonprofits manage legal issues involving copyright, trademark, contracts, entity formation, and corporate governance. Luke also enjoys talking to groups of law students and artists and has recently spoken on art legal issues to the Americans for the Arts, the City of Boston, and students at Brown University, RISD, MassArt, and Lesley University. In addition to managing the A&BC’s legal interns, he teaches at the Boston University Metropolitan College and the Roger Williams University School of Law, and mentors students through the Northeastern University and Northeast Regional Black Law Student Associations. Luke is a graduate of Clark University and Northeastern University School of Law. In his spare time, he enjoys drawing, running, reading, and playing video games.
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Marci Blackman + Diana Y Greiner
Founders of Treehouse Taxes
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Marci has been providing a combination of tax preparation, bookkeeping, and accounting services to a wide range of clientele, including individuals, partnerships, and small corporations for the past 20 years. As a longtime freelancer and award-winning novelist, Marci understands what it means to “hustle” for your dreams, particularly as it pertains to taxes. As a partner in Treehouse Taxes LLC, Marci believes transferring knowledge and helping artists and freelancers become savvy taxpayers is a form of social justice.
Diana Y Greiner knows about cobbling together an income, tracking expenses, and pursuing a dream. She has spent over 20 years juggling the life of a performing artist while developing and maintaining her left brain as the managing director of an arts organization, a waitress, an acrobatics instructor, an office manager, a massage therapist, a bookkeeper, and finally a full-fledged tax nerd by earning her EA. Through it all she maintains that connection is the point of everything.
Courses
Pamela Capalad + Dyalekt
Hosts of Brunch & Budget
Pamela Capalad is a Certified Financial Planner™ and Accredited Financial Counselor™ and has been in financial services since 2008. She founded Brunch & Budget to help people have a safe place to make real financial progress and get shameless about money!
While doing deep research into the racial wealth divide and how it directly affected her clients of color and cohosting the Get Shameless About Money Podcast (FKA Brunch & Budget Podcast) with her husband Dyalekt, they created the See Change program. See Change is a financial coaching and advocacy program specifically designed for People of Color to heal their relationship with money, navigate a predatory financial system, and build 2nd generation wealth.
Pam has been featured in the Washington Post, Teen Vogue, Huffington Post, Vice Magazine, and was named New York Magazine’s Best of New York 2019. She was named one of Investments News 40 Under 40 in 2016, Financial Advisor Magazine's Young Advisors to Watch in 2019, received Jump$tart's 2022 Innovation in Financial Literacy Award, and AFCPE's Financial Planning Center of the Year award in 2022. Pam is a Global Good Fund Fellow, class of 2022.
Brian "Dyalekt" Kushner has been a hip-hop MC, theater maker, and educator for nearly 20 years. He’s the director of pedagogy at Pockets Change, where he uses hip-hop pedagogy to demystify personal finance and help students take control of their relationship with money. He is the recipients of Jump$tart’s 2022 Innovation in Financial Literacy award. He’s rocked (performed/taught/keynoted) everywhere from conferences like AFCPE and Prosperity Now, to stages like SXSW and the Oregon Shakespeare Festival, to classrooms that range from Yale to your cousin’s living room.
Pam, Dyalekt, and their friend Andrea Ferrero also co-founded Pockets Change, a hip hop and finance organization for youth with a mission to change the way we talk about finance.
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Laura Levin-Dando
Former Staff Attorney at Volunteer Lawyers for the Arts of NY
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Miata Edoga
Actor, President and Founder of Abundance Bound
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Yanely Espinal
Director of Education Outreach at Next Gen Personal Finance
Yanely Espinal is the Director of Education Outreach at Next Gen Personal Finance and the Creator of the MissBeHelpful YouTube channel, where she posts weekly videos about money. Born and raised by Dominican, immigrant parents in Brooklyn, New York, Yanely is a proud product of NYC public schools. She majored in Art at Fiorello H. LaGuardia High School before going on to receive her bachelor's degree in History of Art/Architecture and Visual Art at Brown University. She later earned her master's degree in teaching and after struggling with credit card debt, became passionate about personal finance education. When she isn't working, she sews, paints, listens to podcasts, and babysits her 8 nieces and nephews.
Ana Fiore
Director of Artist Services at Lower Manhattan Cultural Council (LMCC)
As Director of Artist Services at LMCC, Ana Fiore oversees re-grant programs in support of community-based arts programming in Manhattan; artist residencies providing work space for creative development; the SU-CASA program, connecting artists with senior centers; and other artist service initiatives within the organization. The core of these programs is to increase the range of resources available to artists. Prior to LMCC, Ana aided fiscally sponsored artists at the New York Foundation for the Arts with a focus on demystifying the fundraising process. She has also served the Center for Performance Research, The Joyce, and Danspace Project.
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Ian Fuller
Co-founder and Partner of Westfuller
Ian Fuller is a co-founder and partner of Westfuller, a financial and wealth management firm that provides advice, strategy, and investment management for values-aligned global individuals, families, and institutions.
A specialist in evidence-driven, global wealth advisory and planning, strategic investment management, and philanthropic giving, he works closely with people and institutions to empower wealth with purpose. Ian is also the board chair of Common Justice, a restorative and criminal justice reform organization, and serves as the treasurer/finance chair for many social justice organizations, including: civil rights organization Color of Change, economic justice impact fund The Workers Lab, the private foundation Proteus Action League, and Amalgamated bank’s Charitable Foundation.
He holds a B.S. in Economics from Hong Kong University of Science and Technology and an M.S. in International Affairs and Global Finance from New York University. He also holds a Chartered Financial Consultant designation for the Series 7, 66, 24 securities licenses. He lives on the Lower East Side of New York City with his family.
Joel Kwabi
Math Educator, Personal Finance Advocate
Joel Kwabi was born in Ghana and moved to the United States for college. After receiving a bachelor's degree in mathematics and working in finance, he obtained a masters degree in mathematics education in pursuit of his passion for teaching. For over a decade, he has taught math in the classrooms of Brooklyn. He is passionate about personal finance and helped lead a Financial Peace University course in his church community after an eye-opening experience paying off student debt and saving to buy a home. He currently lives on Long Island with his wife and two kids.
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Jessica Lee
Partner in the Advanced Media & Technology Practice at Loeb & Loeb
Jessica Lee is a Partner in the Advanced Media & Technology practice at Loeb & Loeb, where she counsels clients on the privacy and intellectual property issues that arise when launching, marketing, and monetizing digital products and content. Named one of New York’s Notable Women in Law by Crain’s, Jessica has helped a variety of media and technology companies negotiate the agreements that support their digital media initiatives. She is a member of MoMA’s Friends of Education and sits on the board of directors for The Laundromat Project.
Anibal A. Luque
Founder and Managing Attorney of Luque PLLC
Anibal A. Luque provides legal advice and practical counsel to creatives and entrepreneurs across the globe. Following today's progressive merging of industries, Anibal caters to the needs of companies and individuals who create products and provide services utilizing technology in the areas of music, art, and fashion. His clients consist of companies that provide services and innovative products in the technology, media, apparel, and beverage industries, as well as those with an eye toward social enterprise. As an enthusiastic young entrepreneur himself, Anibal strives to help like-minded people achieve success with the right legal planning.
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Renata Marinaro
Managing Director of Health Services for Entertainment Community Fund (Formerly The Actors Fund)
Renata Marinaro is an experienced social worker and current Managing Director of Health Services for ECF, a human services organization that helps all professionals in performing arts and entertainment. Her accomplishments include starting the Friedman Health Center for Performing Arts, a primary and specialty care center in partnership with Mount Sinai Doctors in New York City; training and managing a national team of health insurance navigators and agents; and developing creative health literacy products. Her overarching goal is to create educated healthcare consumers with increased access to affordable care.
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Kay Takeda
Executive Director of the Foundation for Contemporary Arts (FCA)
Kay Takeda has worked for over 25 years to support the advancement of artists and the arts sector. Currently, she is Executive Director of the Foundation for Contemporary Arts (FCA), which recognizes artists making innovative work through unrestricted grants and responsive project support. Previously, she developed strategy and oversaw artist-focused initiatives at Joan Mitchell Foundation, including the launch of the multi-year Joan Mitchell Fellowship. In prior roles, Kay expanded local grantmaking community partnerships and professional development at Lower Manhattan Cultural Council; led national grantmaking programs at Arts International, and managed exhibitions and programming at the Newhouse Center for Contemporary Art, Snug Harbor. She serves on the board of Movement Research, frequently sits on funding panels, and lectures widely on professional issues affecting artists.
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Aaliya Zaveri
Immigration Attorney
Aaliya Zaveri is an immigration attorney whose practice focuses on extraordinary ability petitions. She represents individual and institutional clients from a diverse range of professions, including architectural design, classical music, and visual art. A graduate of Wesleyan University and Fordham Law, she worked in corporate securities litigation before practicing immigration law. Born in India and raised in Hong Kong, she now makes her home in Brooklyn, NY.
Rad Pereira
Artist, Cultural Worker
Rad Pereira (they/them) is a queer (im)migrant artist and cultural worker building consciousness between healing justice, system change, reindigenization and queer futures based in Lenapehoking (Brooklyn) and Haudenosaunee territory (northern Hudson Valley). Their work in performance, education, and social practice has been experienced on stages, screens, stoops, and sidewalks all over Turtle Island through the support of many communities, institutions, and groups. Their book, Meeting the Moment: Socially Engaged Performance, 1965-2020, By Those Who Lived It, is available through New Village Press. They are building a Native led food sovereignty project called Iron Path Farms.
Ebony Gustave
Community Architect, Cooperative Journal Podcast Host
Ebony Gustave (she/her) is a web weaver, community architect, and storyteller. She is the host of Cooperative Journal podcast, an archive of interviews highlighting international examples of the solidarity economy. As a co-steward of its multimedia umbrella, she is bridging the gaps between political education, imagination, co-creation, and actualization. The common thread between all of her work is bringing awareness to, and activating, collective autonomy, care, and trust.
Amani Olu
Founder of Olu & Company
Dubbed the “King of multi-tasking” by Anthony Haden-Guest in The Art Newspaper, Amani Olu is a serial entrepreneur with a strong background in exhibition making and art writing. He is the co-founder of Humble Arts Foundation, a 501c3 that began to support and promote new art photography in 2005. From 2008 to 2012, he curated numerous exhibitions of contemporary photography, and spearheaded the four-part series Young Curators, New Ideas. In 2011 he joined Nadine Johnson & Associates as an art publicist for clients such as the Brant Foundation Art Study Center, Marlborough Chelsea, and the Dallas Art Fair. Eighteen months later, he was named managing editor of Whitewall, having previously contributed articles on artists William Eggleston, Zoe Crosher, Elad Lassry, and Rashaad Newsome. He left to establish Olu & Company, a marketing and business consultancy for individuals, businesses and organizations in the arts. Amani makes art under the name "Scott Avery,” and is currently developing IMG SRVR, a visual cloud storage service for creative industries.
Image © James Adams
Image © James Adams
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Mike Strode
Founding Coordinator of The Kola Nut Collaborative
Mike Strode is a writer, cyclist, IT consultant, facilitator, and solidarity economy organizer residing in southeast Chicago whose community engagement work has included ride leadership with the Chicago chapter of Red, Bike & Green; editorial and archival oversight for Fultonia; and co-facilitation of Cooperation for Liberation Study & Working Group. He is founding coordinator of the Kola Nut Collaborative, a time-based service and skills trading platform which promotes timebanking throughout Chicago. He also serves as a current board member for Dill Pickle Food Co-op.
Courses
Marina Lopez
Artist, Somatic Educator, Cultural Organizer
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Caroline Woolard
Artist, Educator, Chief Culture Officer at Open Collective
Caroline Woolard (she/her) is an artist, educator, and the Chief Culture Officer at Open Collective, a technology platform that supports 15,000 groups to raise and spend $35 million a year in full transparency. Caroline is a founding co-organizer of Art.coop which exists to grow the Solidarity Economy movement by centering systems change work led by artists, and is the co-author of three books: Making and Being (Pioneer Works, 2019), a book for educators about interdisciplinary collaboration, co-authored with Susan Jahoda; Art, Engagement, Economy (onomatopee, 2020) a book about managing socially-engaged and public art projects; and TRADE SCHOOL: 2009-2019, a book about peer learning that Caroline catalyzed in thirty cities internationally over a decade. Caroline’s artwork has been featured twice on New York Close Up (2014, 2016), a digital film series produced by Art21 and broadcast on PBS.
Caroline was integral to the writing, making, and funding of all the courses in the Solidarity Economy section of the site.
Courses
NO BOSSES! Worker-Owned Cooperatives
Daniel Park
Artist, Worker-Owner of Obvious Agency
Daniel Park (he/him) is a queer, bi-racial, theatre and performance artist, movement facilitator, and organizer for racial and labor justice in the cultural sector. Through all of the above, his work brings people together to understand and experiment with their individual and mutual roles in bringing about the liberation of all people. Since moving to Philadelphia in 2014, Daniel has become a leader for radical thought in the local creative ecosystem and a trusted national source for guidance on the intersection between cooperatives and the arts. Daniel has self-produced multiple major works, co-founded the worker cooperative Obvious Agency, created commissions for institutions such as the Barnes Foundation and Moore College of Art and Design, and taught anti-oppressive creation methodology at the University of the Arts. He was a recipient of the 2022 Art Works Grant from the Philadelphia Foundation and Forman Arts Initiative. Daniel has provided his services as a facilitator and consultant nationally with organizations such as Creatives Rebuild New York, The PA Governor’s Commission on Asian American Affairs, ArtPlace America, and many others. Daniel was also instrumental as an organizer and recruiter for Philadelphia Asian Performing Artists, a community group that brings together folks of pan-Asian descent involved in the performing arts.
Courses
NO BOSSES! Worker-Owned Cooperatives
Joseph Ahmed
Artist, Worker-Owner of Obvious Agency
Joseph Ahmed (he/they) is a mixed race Asian, genderfluid, Philadelphia-based theater artist and arts administrator whose work swirls together the disciplines of theater, dance, circus, and interactive performance. They are a founding worker-owner of the interactive performance cooperative Obvious Agency, and a former company member of the Barrymore Award-winning physical theater/circus companies Tribe of Fools and Almanac Dance Circus Theatre. He co-directed ikantkoan’s Chaos Theory, which won Immersive Nation’s Best Social Immersion award in 2019. As an actor and director he has worked throughout Philadelphia with companies such as the Arden Theatre Company, Theater Exile, Philadelphia Artists’ Collective, Asian Arts Initiative, the Philadelphia Asian American Film Festival, First Person Arts, and Team Sunshine Performance Corporation. They hold a BFA in Theater Arts from Boston University.
Courses
NO BOSSES! Worker-Owned Cooperatives
Cat Ramirez
Director, Producer, Worker-Owner of Obvious Agency
Cat Ramirez (they/he/she) is an award-winning Philly-based performance director and producer who loves giant logistical puzzles, community meals, and bisexual lighting. Recent directing collaborators include Villanova University, Temple University, Philly Young Playwrights, PlayPenn, Lxs Primxs, Theatre Exile, Hedgerow Theatre Company, and Mel Hsu. They are the Creative Director for Philadelphia Asian Performing Artists (PAPA), the Staff Producer for the Bearded Ladies Cabaret, and the Cooperative Operations Manager for Obvious Agency. Cat is a board member for the Stockton Rush Bartol Foundation and an alumni of the National New Play Network’s Producer-In-Residence Program. Cat has been recognized by Governor Tom Wolf and Pennsylvania Commission on Asian Pacific American Affairs for their contributions to Asian American Theatre in the state of Pennsylvania.
Courses
NO BOSSES! Worker-Owned Cooperatives
NO DEBT! Non-Extractive Loans
NO DEBT! Non-Extractive Loans
Chris Myers
Actor, Writer, Producer, Cultural Worker
Chris Myers is an actor, writer, producer, and cultural worker, born and based in New York City. His performance work has been featured at leading cultural institutions, networks, and streaming platforms. As an organizer and popular educator, he teaches class politics to artists as a founding member of Anticapitalism for Artists. He is the recipient of two Obie Awards—one for acting and one for his organizing work—as well as a CUNY Segal Center Award for Civic Engagement in the Arts. Education: Juilliard.
chrismyersinc.com / anticapitalismforartists.com
@chrismyersinc (IG) / @lilmaterialist (Twitter)
@chrismyersinc (IG) / @lilmaterialist (Twitter)